Want to know how to write a press release?
Then this guide is for you.
Today I’m going to show you the exact press release template we’ve used to get thousands of pieces of media coverage, the world over.
Let’s get into it.
- What is a press release?
- We’ve changed how press releases are written
- What a press release is not
- Why use a press release template?
- Section 1: Date
- Section 2: Headline
- Section 3: The intro paragraph
- Section 4: Paragraphs two and three
- Section 5: The quotes
- Section 6: Body copy – key messages
- Section 7: The closing quote
- Section 8: Closing paragraph
- Section 9: ENDS
- Section 10: Contact details
- Section 11: Notes to Editor
- Rookie Mistake 1: Spelling and grammar
- Rookie Mistake 2: Overall length and formatting
- Go forth and get media coverage
- 9 steps to creating, formatting, pitching, and sharing your press release
Once you understand the formula for all successful press releases you will start to see the results you’re after.
But first, the essential foundation.
If you have a genuine news story you have a good chance of getting the media coverage you seek, and if you don’t, you won’t.
That’s the cruel reality of the newsroom.
These are the most important 400 words you are going to write for your business if you want media coverage.
Let’s address the elephant in the room.