How To Write A Press Release: The 11-Step Guide [2021 Update]

Want to know how to write a press release?

Then this guide is for you.

Today I’m going to show you the exact press release template we’ve used to get thousands of pieces of media coverage, the world over.

It’s the cornerstone of every successful public relations campaign[1] that we have run.

And it’s essential if you want to know how to write a media pitch[2] too.

Let’s get into it.

  1. What is a press release?[3]
  2. We’ve changed how press releases are written[4]
  3. What a press release is not[5]
  4. Why use a press release template?[6]
  5. Section 1: Date[7]
  6. Section 2: Headline[8]
  7. Section 3: The intro paragraph[9]
  8. Section 4: Paragraphs two and three[10]
  9. Section 5: The quotes[11]
  10. Section 6: Body copy – key messages[12]
  11. Section 7: The closing quote[13]
  12. Section 8: Closing paragraph[14]
  13. Section 9: ENDS[15]
  14. Section 10: Contact details[16]
  15. Section 11: Notes to Editor[17]
  16. Rookie Mistake 1: Spelling and grammar[18]
  17. Rookie Mistake 2: Overall length and formatting[19]
  18. Go forth and get media coverage[20]
  19. 9 steps to creating, formatting, pitching, and sharing your press release

Once you understand the formula for all successful press releases you will start to see the results you’re after.

Let’s take a look at the anatomy of the perfect press release and how you can go about creating one yourself, one that can form the heart of a successful PR plan[22].

But first, the essential foundation.

What Is A Press Release?

If you’re going to learn how to write a press release for your business, launch, event or crisis communication[23] you need to understand its real purpose – to show that you have a NEWS story.

This is at the heart of ALL public relations and public relations jobs.[24][25]

If you have a genuine news story you have a good chance of getting the media coverage you seek, and if you don’t, you won’t.

Sounds harsh?

That’s the cruel reality of the newsroom.

These are the most important 400 words you are going to write for your business if you want media coverage.

We’ve changed how press releases are written

Let’s address the elephant in the room.

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