Category: Footer Companies

Last year Google said that links in press releases are “ignored[1]”. And I tend to believe them. First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount press release backlinks. And don’t get me started on press release “syndication”....

If you want to get media coverage then you need to give a journalist a story. That means you need a quality press release. And that needs an attention grabbing headline. The headline is THE most important aspect of knowing how to write a press release[1]. It is the thing that will get a journalist’s attention and convince them that...

Want to know how to write a press release? Then this guide is for you. Today I’m going to show you the exact press release template we’ve used to get thousands of pieces of media coverage, the world over. It’s the cornerstone of every successful public relations campaign[1] that we have run. And it’s essential if you want to know...

Number sign, pound sign, #, hashtag. On Twitter, the number sign (#) denotes a hashtag. However, when used in journalism and public relations, the number sign has come to have a different meaning entirely. Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no...