Try to keep your press release to one page. Seriously. If your press release is longer than one page, are you adding a lot of “fluff” that isn’t needed? Remember, a press release is for news. If it reads like an ad, your news likely won’t get picked up by the press. So skip the fluff and focus on what about your news will appeal to the news syndication’s readers (i.e.: your potential customers).
Sometimes your news might really be such that you can’t keep it to one page. Or with the addition of “About This Company” and “About This Person” sections it runs longer. In this case, then be sure to indicate that the press release continues on a second page by typing – MORE – centered in the footer at the end of the first page.
– MORE –
(No, there’s nothing more; just showing you what it looks like.)
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