How to Write Press Releases With 21 Examples and 7 Templates

If you don’t have the budget for Cision, consider building your own database of reporters and editors manually. This can be something as simple as a spreadsheet.

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Review Your Work With This Checklist

Before sending your release, double-check that it’s error-free:

  • Is the release date correct?
    • For immediate release in the top corner?
    • Is the publish date correct?
  • Is the contact information in the right-hand corner?
  • Is the location of the organization in the correct all caps format?
  • Is all the relevant information in the top paragraph of the press release?
  • Is the boiler plate at the bottom of the template?
  • Are the pound signs in the correct places?
  • Is the spacing formatted correctly?
    • Two lines between each paragraph?
  • Is the press release error-free?
    • Spelling
    • Grammar
    • Any incomplete sentences?
  • What time is the press release being published?
  • Are the contacts in our media list up to date?

Plan Each Press Release On Your Editorial Calendar

Journalists and editors use editorial calendars to plan stories and themes months in advance. You can do the same using the calendar template included in this post. Here’s what it looks like:

Map out ideas and denote send dates for media pitches across your calendar. For more info on using a calendar, check out these posts:

Where Should You Send Your Press Release?

If you decide to send your press release to different new outlets or publications make your list in advance. Some potential ideas to look into are:

  • Industry publications.
  • Local newspapers.
  • General news sites.
  • Bloggers.
  • Industry partners.

Start small and build your list of trusted contacts over time. Eventually, it’ll be easier to get bigger publications to write about you.

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Now Go Write An Awesome Press Release

Now you have all the tools you need to create an amazing press release and get the recognition your company deserves.

See how CoSchedule can help you plan and deliver all your press releases from start to finish by signing up for a demo[23] or starting a two week trial[24].

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