How to Write Press Releases With 21 Examples and 7 Templates

6. Include Contact Information

The people reading your press release need to know who to contact for more information. Include the following information:

  • Point of contact: This should be a name and job title for who to reach.
  • Email address: Give them the best one to reach the preferred point of contact.
  • Phone number: In case they’d like to call, rather than email.

You might also include a mailing address.

7. Include Your Boilerplate Copy

According to PRowl Public Relations[15], a boilerplate is:

“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”

The boilerplate should appear on every release you send. Include the following information:

  • The name of your organization
  • Your mission statement.
  • Founding dates.
  • Company size.
  • A brief statement on what your organization is doing today to fulfill the ideas in your mission statement.

Here are a few of examples:

Apple Boiler Plate Example:

Apple[16] revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Target Boiler Plate Example:

Minneapolis-based Target Corporation[17] (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.

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