Merger, Acquisition & Partnership Press Release Examples
13. Manna Development Group
This acquisition press release follows a traditional format of brevity and answering the who, what, when, where, why, and how of the acquisition. It stands out by using its quotes to instill confidence and relieve change anxiety in Panera Bread stakeholders. In the end, the press release encourages stakeholders to let go of fears around the change and, instead, focus on the possibility of a brighter future resulting from the acquisition.
For example, quotes ensure readers that the acquired Panera Bread stores will retain their current leadership and that the company has worked long enough with Manna Development Group to know the acquiring company will follow through with this promise. It further offers optimism in the future by highlighting the resources and expertise the acquiring company can offer Panera Bread stores, customers, and employees.
Kohl’s does an excellent job of creating a very short but informative press release. The first paragraph lists the who, what, when, why, and how of their new partnership announcement in just two sentences. This brevity here offers an objective, fact-only release without a self-promotional tone.
It then immediately begins offering resources journalists can use to create well-rounded stories, including multiple quotes from both companies’ executive suite representatives and contact information for both companies where journalists can ask follow-up questions. It also includes website links within the boilerplate where journalists can learn more about each company. Here, too, the company does an excellent job of offering objective, fact-based body paragraphs; only the quotes deviate from the objective, journalistic style of the press release.
Keurig’s merger press release stands out by outlining the newsworthy angle of the story and then offering resources journalists can use to craft a news piece around it. It does so by first pointing out that the merger transforms the company into the seventh-largest beverage company in the United States. This tidbit tells journalists the transaction marks a shift in the industry, making it valuable to the company’s investors who will want to hear the news.