Finally, journalists are given a sneak peek into the launch event that is to span the country. If journalists show up at a product launch event near them, they can try the product themselves via a free sample. Journalists and readers are also given details about the major event to take place in Grand Central Terminal in New York, letting them show up and experience the grand product launch themselves, and offer a review of their experience when writing their stories.
Yarnspirations’ product launch press release stands out by effectively positioning the announcements as an industry disrupter and, as a result, newsworthy. In the end, deadline-driven journalists with little time to read an entire release can make an immediate decision as to whether the news will be valuable to their audiences or not. Then, they can immediately access information and experiences to explore their angles in more depth, without having to go on a time-consuming search for more information.
The new products offer options to target demographics the industry has not been able to reach before (namely, men and children). It also uses patented technology to make a product that has remained quite the same for decades cutting-edge. These newsworthy angles are immediately introduced in the first paragraph of the release.
Other elements around the initial paragraph are also immediately provided to prove the story’s newsworthiness. The title incorporates the word “innovation” to grab attention and the subheading teases journalists with big industry news, using the word “revolutionize” to entice them to read on. While the release offers two angles to suit different stakeholders, regardless of which angle journalists choose, quotes by key company representatives highlight the revolutionary angle of both, thus helping journalists fill out their stories.
Chick-fil-A’s product-improvement press release follows all the current best practices for a press release, including brevity, an objective tone, a call to action (CTA) that is both valuable to the brand and its readers, and a high-resolution proprietary image. It stands out by offering all the points a journalist wants to know when it states why the story is newsworthy and why journalists’ audiences will care.