The release accomplishes a ready-to-publish effect by telling a complete and compelling story. In journalistic style, it first discusses a brief and objective summary of the story, then goes on to walk readers through the development of the story, including quotes from both the company and the family of the award recipient. Finally, after bringing readers up to speed, it gives them a sneak peek into how the story will likely develop going forward. Journalists can then follow the story and publish updates as it develops.

Product Launch or Improvement Press Release Examples

7. Chevrolet

Chevrolet’s product launch press release is almost as impressive as their new Corvette. The text within the press release is only three sentences, but the rest of the press release consists of multimedia and even interactive media that immerse journalists in the luxury vehicle, offering more information than a 500-word press release ever could. Journalists can push play to watch the behind-the-scenes process of designing the luxury vehicle and car commentary by the product’s designers.

After being immersed in the product, journalists can then pull quotes spoken by the designers in the video to develop their stories. And, with a click of a button, they can download the image and the video to upload to their publications or social media posts. The multimedia inclusions mean greater engagement for journalists’ pieces, meaning they’re more likely to want to cover the story.

8. Coca-Cola

Coca-Cola offers an experience in their product launch press release announcing the debut of its Coca-Cola Energy drink. The result is coverage that will bring in more buzz and business around their product launch. Readers are immersed in the product launch with interactive features. They can click on images from their product launch commercial to enlarge them. They can also click on a link to watch the commercial themselves and access long-form content with more quotes, statistics, and information around their product launch plan.